Three Secrets of Marketing
a. You must be committed. Commit the money and leave it alone. Plant the seeds that will grow later.
b. You must be consistent. Why does McDonalds advertise every day on every channel? Is there anyone in the USA who hasn't heard of McDonalds? The marketing message must be constantly reinforced. Your customers will forget you if they don't hear from you.
c. You must be confident. Most marketing plans take at least 60 - 90 days to produce even minimum results. Be patient, your efforts will pay off in the long run.